
Launch of the Jazz St-Bruno Multi-Service Centre!
Did you know that our sense of smell affects 75% of our emotions each day? Some even consider the recollection of aromas as being ...
Read moreDid you know that our sense of smell affects 75% of our emotions each day? Some even consider the recollection of aromas as being the most persistent of our memories. That is why Cogir residences are once again innovating by being the first retirement homes in Canada to set up an olfactory marketing program with the help of Élixir Marketing Olfactif (www.scentmarketing.ca), a firm entirely based in the Province of Quebec. Beginning with seven of our retirement homes, the program will soon be expanding to other residences.
Two fragrances will circulate through the premises every season. Each will extend over a few weeks, providing a pleasant aroma to all, residents, visitors and colleagues. As the warm weather returns, Doux Printemps (Lovely Spring) and Citron Blanc (White Lemon) are the scents selected to brighten everyone’s mood, permeating the air with odours of citrus, flowers and spices like pink pepper and rosemary. When summer rolls around, Brise d’Océan (Ocean Breeze) and Menthe et Basilic (Mint and Basil) will transport you into a festive environment in touch with nature.
“Everyone knows that some scents have the power to comfort, to invigorate or to calm. I was delighted when I was told that two of the residences under my regional management purview were among the seven initial properties to receive the Elixir fragrances. It is yet another component that adds to the pleasure of retirement home life and it clearly illustrates how the Cogir team excels every day to provide an exceptional experience to our residents and staff,” declares Francine Lortie, regional director at Cogir Real Estate.
Beyond the immediate enjoyment, there are many beneficial effects of olfactory marketing on people’s health, ranging from battling depression to enhancing self-confidence, not to mention preventing headaches and insomnia. It’s just another innovative way of providing real estate with purpose!
About Cogir Real Estate
Incorporated in 1995, Cogir Real Estate employs close to 5,000 people who are passionate about real estate. With our constant desire to give purpose to real estate, we strive to maintain a human focus, to create and to excel in our quest to design living environments that are pleasant, functional and a reflection of their occupants. Our team manages over 260 properties throughout Canada and the United States. We oversee 5 million square feet of commercial property and 32,000 housing units, including more than 70 privately owned seniors’ residences. The Cogir Foundation supports projects and causes involving four major domains, namely youth, seniors, cultural diversity and the environment.
Did you know that our sense of smell affects 75% of our emotions each day? Some even consider the recollection of aromas as being ...
Read moreDid you know that our sense of smell affects 75% of our emotions each day? Some even consider the recollection of aromas as being ...
Read more